Welcome!
Must Like Fog is a San Francisco-based newsletter that's looking at must-see real estate, cool architecture, fun neighborhoods, and more. Come obsess with me, a long-time real estate reporter who wants to keep the party going with a Bay Area twist. If you’re into real estate, the Bay Area, and want to get the inside track on these topics and more, please subscribe. You can follow us on Instagram @mustlikefog.
Join me at Must Like Fog
If you’re just finding me, welcome. Here’s more about me: I escaped from the East Coast (Princeton, New Jersey and NYC) to put down roots out West. I’ve lived here since the 1990s, attended UC Berkeley Graduate School of Journalism for my master’s degree, then joined giant tech company Yahoo.com to write for its news and entertainment sites, and for the last decade wrote for Realtor.com about all things real estate.
But writing for a national audience meant I often couldn’t sink my teeth into my hometown. Must Like Fog is my hope in fixing that.
Have you ever walked by a building and wondered about its history? Or were curious to get the scoop behind a grandiose mansion’s inhabitants? Have you asked yourself why the San Francisco landmarks are so oddly shaped? And, should we worry about the Big One? Friend, same.
These are the kinds of questions I want to explore here, in this space. If there’s a marvel you’d like to know more about, or have an anecdote about a home you’d like to share, or a celebrity tip … Please send our way: mustlikefog@substack.com.
Here, we’ll explore San Francisco piles, old and new, cool parks, landmarks, and maybe a few watering holes, retail shops, and other fave spots.
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